At SBS, we’re passionate about helping businesses in Topeka, KS, and the surrounding communities thrive. From transparent pricing and on site content creation to a deep understanding of the local area, we prioritize potential clients in our region because we know the value of staying connected to the community.

We get it… running a business is no joke. Add keeping up with social media, marketing, and ads to the mix, and it can feel like way too much.

That’s why we’re here. At Silva Business Support, we handle the behind the scenes work so you can focus on what you do best! Growing your business and reaching new goals (without burning out).

Here’s how we can support you:

Social Media Management

From algorithms, keeping up with trends, and editing, to content creation — social media can be a daunting task for business owners, not to mention the time behind it! What we offer for social media management:

• Manage Facebook, LinkedIn, TikTok and/or Instagram

• Page Optimization

• Engagement Management

• Content Creation - Onsite content creation such as Reels, TikToks, and general photos and videos to support your social media

Online Marketing

While social media is critical for building brand awareness, it shouldn’t be the only marketing your business relies on. At Silva Business Support, we offer a full range of marketing services to keep you visible and connected across multiple platforms, including:

• LinkedIn Salesforce Campaigns

• Email Marketing Campaigns

• Google Business Optimization and Management

• Text Message Campaigns

We create cohesive marketing strategies that build trust, drive engagement, and set your business up for long term success.

Ad Management

Ads are one of the fastest ways to elevate your visibility and reach new customers but only when they’re done right. At Silva Business Support, we help you make the most out of your advertising budget with strategic ad campaigns that deliver real results, including:

• Meta Ad Creation and Management

• LinkedIn Ad Creation and Management

• Google Ad Creation and Management

From building the perfect audience to crafting engaging ads, we’re here to make sure every dollar you spend goes further.

Limited Openings for New Clients! 🚨

We take pride in offering high-quality, hands-on service, which means we’re intentional about how many clients we work with at a time. We currently have a rare opening to welcome new clients this April! If you’ve been thinking about working with us, now’s the perfect time to reach out. Spots are limited and filled on a first come, first served basis.

Running a business means wearing all the hats. Owner, manager, marketer, HR, bookkeeper (and let’s be real, probably janitor too). It’s a lot. So if social media feels like just one more thing you have to keep up with… we totally get it.

But here’s the thing: showing up online doesn’t have to be stressful or overwhelming.

When Silva Business Support steps in to help manage your social media, we come in with fresh eyes and a customer first mindset. We're not caught up in the day to day grind of your business. This means we can see things from your audience’s perspective and make sure your content is easy to understand, on brand, and actually enjoyable to scroll through.

Think of us as your creative partner. Someone who helps your brand thrive online, without you having to do it all.

Let’s take “Instagram guilt” off your plate, yeah?

Limited Openings for New Clients! 🚨

We take pride in offering high quality, hands on service. This means we limit ourselves to onboarding only two new clients per month. If you're interested in working with us, let's start planning now! Spots for April will be available on a first come, first served basis.

Instagram is on to you…

AI tools like ChatGPT can be a lifesaver when brainstorming for captions, newsletters, e-mails and so much more. But, did you know that just copy and pasting caption ideas that you got from ChatGPT can be hindering your reach? Instagram’s algorithm is getting smarter. It can detect when you’re copying and pasting AI-generated text, and this may result in lower engagement and visibility.

Why is Instagram doing that? Because they prioritizes authentic interactions. If your captions sound too generic or automated, they’re less likely to perform well.

Here’s how to avoid the AI trap:

✅ Only use AI for inspiration. Once you figure our what you’re wanting to do, take it and reword it to be more authentic to you and your brand.

✅ Be more personal. Tell personal stories or share your opinion!

✅ Keep it conversational and aligned with your brand’s personality.

AI is a great tool! But, your audience (and Instagram) still value authenticity. Keep your content fresh, engaging, and uniquely you!

Limited Openings for New Clients! 🚨

We take pride in offering high quality, hands on service. This means we limit ourselves to onboarding only two new clients per month. If you're interested in working with us, let's start planning now! Spots for April will be available soon on a first come, first served basis.

Instagram is coming after TikTok with a new video editing app called Edits. Are you someone who is constantly making new reels? Edits may just become your new best friend!

What will we see when Edits becomes available at the end of April?

• A high quality camera for stunning video capture

• Advanced editing features to refine your content

• Inspiration and idea tracking tabs to spark creativity

• Shared draft functionality for seamless collaboration

• Performance insights to help you optimize engagement

Why Edits is Great for Social Media Managers

For social media managers, Edits streamlines the content creation process, making it easier to produce professional quality videos directly within the Instagram ecosystem. Here’s why it stands out:

• Efficiency – No need to switch between multiple apps for editing and posting.

• Consistency – Ensures seamless content integration with Instagram’s algorithm and features.

• Collaboration – Shared drafts allow teams to work on content together before publishing.

• Performance Tracking – Built-in insights help refine strategies based on engagement data.

Potential Drawbacks

While Edits has exciting features, there are a few considerations:

⚠️ Platform Lock In – Unlike third party editors, Edits is only for Instagram. ⚠️ Learning Curve – New features may take time for teams to fully adopt. ⚠️ Feature Limitations – Have a more complex project? You may need to keep some of the video editing softwares you already have.

Instagram is aiming to empower creators and social media managers with more control over their content while keeping everything within its ecosystem.

Keep an eye out for Edits in the App Store.

Limited Openings for New Clients! 🚨

We take pride in offering high quality, hands on service. This means we limit ourselves to onboarding only two new clients per month. If you're interested in working with us, let's start planning now! Spots for April will be available soon on a first come, first served basis.

Helping Small Businesses Thrive!

At Silva Business Support, we’re passionate about helping businesses grow through expert digital marketing strategies. Our personalized approach ensures that every client gets the hands-on attention they deserve. Whether it’s social media management, digital advertising, or branding, we’re here to help!

🍀 Don't Just Get Lucky with Your Social Media! 🍀

This St. Patrick’s Day, don’t leave your social media success to chance! At Silva Business Support, we help businesses maximize engagement, reach, and visibility—no luck required. Our strategic approach ensures your content is seen by the right audience at the right time, increasing views, interactions, and conversions. Let’s turn strategy into success! 🍀

Client Spotlight: Pixel Crew 📸

Since January 2023, we’ve worked with Pixel Crew, helping transform their brand and expand their reach. Our services have included: ✅ Social media management ✅ Digital and marketing graphics ✅ Meta ad campaigns ✅ LinkedIn marketing ✅ Email marketing

With our partnership, Pixel Crew has grown from a one-man show to a thriving team of four photographers, establishing itself as a top media agency for real estate professionals.

Another Success Story: Linked by AEA 🛍️

Through engaging content days, rebranding, and website development, we’ve helped Linked by AEA enhance their online presence and drive foot traffic. Our work has included: ✅ Website design and launch ✅ Social media strategy ✅ Marketing for key events like Christmas in July & 10 Days of Linked by AEA

Limited Openings for New Clients! 🚨

We take pride in offering high-quality, hands-on service—which means we limit ourselves to onboarding only two new clients per month. If you're interested in working with us, let's start planning now! Spots for April will be available soon on a first-come, first-served basis.

Let’s take your business to the next level! 🚀

Need Help with Social Media? We’ve Got You!

Hey there!

We know how busy running a business can get—between managing everything behind the scenes and taking care of customers, marketing often ends up on the back burner. But in today’s digital world, having a strong online presence isn’t just a nice-to-have—it’s a game-changer.

That’s where Silva Business Support comes in! We help small businesses take the stress out of social media with done-for-you marketing services, including: ✅ Social Media Management – Keeping your pages active and engaging on Facebook, Instagram, and LinkedIn. ✅ Ad Management – Running targeted campaigns on Meta, Google, and LinkedIn to get your brand in front of the right people. ✅ Content Creation – From eye-catching posts to on-site videos and reels, we make sure your brand stands out. ✅ Branding Support – Need a fresh logo or a cohesive brand look? We can help with that too!

A Quick Heads-Up: April spots are now open!

We have a few openings for new clients in April, and we’d love to help you get your marketing on track! We know every business is different, so we create custom plans that fit your goals and budget—no cookie-cutter solutions here.

If you've been thinking about leveling up your social media, now’s the time. Let’s chat about how we can take some of the marketing work off your plate! ww.silvbusinesssupport.com

Social media is always changing, and staying on top of updates is crucial for keeping your strategy fresh. Here’s a roundup of the latest updates that you won’t want to miss:

1. X (FKA Twitter) Updates

🚀 New Vertical Feed for Global Users X has officially rolled out a dedicated vertical feed globally, following a successful test in the U.S. This update will give users a more seamless, TikTok-style scrolling experience with a focus on discovering content. Expect more engaging interactions and a dynamic way to stay updated on the latest trends.

2. Threads Updates

🖼️ Image Tagging is Here Threads has introduced a long-awaited feature: image tagging! Users can now tag other accounts in their images, making posts more interactive and increasing user engagement.

📈 Threads Reaches 320 Million Monthly Active Users Threads has hit a major milestone, reaching 320 million monthly active users. This impressive growth signals that the platform is gaining traction and could be a strong competitor in the social media space.

3. LinkedIn Updates

📊 Record Engagement Growth LinkedIn is reporting 9% growth in sessions, marking a significant achievement for the platform. With more professionals and businesses embracing LinkedIn for content, this engagement spike signals a rise in its importance as a content-driven platform.

Introduction of Sponsored Newsletters for Company Pages To support content creators and companies, LinkedIn launched Sponsored Newsletters. This feature allows company pages to promote their newsletters, reaching a broader audience and enhancing engagement.

4. Instagram Updates

🎥 3-Minute Reels Now Available Instagram has officially extended the length of Reels to 3 minutes, allowing creators more time to showcase their content. Whether it’s for tutorials, storytelling, or other creative formats, this update opens up more possibilities for engaging your audience.

📊 New "View Rate" Metric for Reels Instagram is rolling out a new "View Rate" metric for Reels. This will show how many followers and non-followers watch your Reel after the first 3 seconds, helping you understand audience retention and engagement levels.

In addition, Instagram will provide a "views over time" graph to compare your Reels' performance with the average views your content receives.

✂️ Instagram’s New "Edit" Feature Could Rival CapCut Instagram is reportedly testing a new "Edit" feature, potentially competing with video editors like CapCut. If launched, this feature will allow users to do more advanced editing directly within Instagram without switching between apps.

📝 Post Directly to Your Grid Instagram is testing a new feature that lets users bypass the feed and post directly to their profile grid. This could provide more flexibility for creators when it comes to content placement.

👎 Instagram May Add "Dislike" Button Instagram is rumored to be testing a dislike button in select regions. While it’s still unclear if this will be widely rolled out, it could significantly alter how users engage with posts.

Wrap-Up:

These updates are shaping the way we interact with social media platforms and how companies and creators engage with their audiences. Be sure to adjust your strategy accordingly to stay ahead of the game!

Let me know which update you're most excited about and how you plan to use it in your social media strategy!

Follow us on socials @silvabusinesssupport or visit our website below!

SILVABUSINESSSUPPORT.COM

We’ve all been there—spending hours creating awesome content and then wondering if anyone’s actually going to see it. The good news? You don’t have to create something new every single time. Repurposing is a game changer, and it can save you so much time while getting your content in front of more people.

Repurposing isn’t just reposting the same thing over and over. It’s about tweaking and adjusting your content for different platforms. Here’s how to do it without stressing yourself out.

1. Break Long Content Into Smaller Pieces

Got a long video, podcast, or blog post? You can easily chop it up into smaller, digestible chunks for social media.

• For example: Take a 10-minute YouTube video and pick out a few key points. Turn them into quick TikToks or Instagram Reels.

• Pro Tip: People love short and sweet. You don’t have to share the whole thing—just the best bits.

2. Turn E-mails Into Social Media Gold

That e-mail or newsletter post you spent hours on? It can work way harder for you.

• For example: Take the main points from an e-mail and turn them into Twitter threads, Instagram carousels, or Facebook posts.

• Pro Tip: Change up the captions for each platform. Twitter loves short, snappy sentences, while Instagram might need something a bit more detailed.

3. It’s Time You Show Off Your Skills

Have some client testimonials? Post about them!

• For example: Find a quote from a client or customer and turn it into a graphic for Instagram, LinkedIn, or Twitter.

• Pro Tip: By making the process easy, personal, and rewarding, you’ll be able to boost your review game in no time. Just remember to stay engaged with your customers and show them that their feedback is appreciated!

4. Share on Facebook

Facebook is still a huge platform, and there are plenty of ways to get creative with your content there.

• For example: Repurpose your Instagram or TikTok content by turning the key points into Facebook posts, videos, or even live streams. You can also create engaging polls or share behind-the-scenes content to keep things fresh.

• Pro Tip: Facebook loves videos, so don’t be afraid to upload your shorter video clips or even a Facebook Live to boost engagement.

5. Reuse Your Visuals Everywhere

Got a killer graphic or photo from your website? Don’t let it sit there.

• For example: If you’ve got an infographic, post it on Instagram as a carousel, or share it on Twitter or LinkedIn. Use a photo from your email as a social image.

• Pro Tip: Resize your images to fit the platform. Instagram loves square pics, while Twitter is better with horizontal images.

6. Cross-Promote Your Content

Once you’ve posted something, don’t just leave it there. Tell your followers on other platforms about it too!

• For example: If you drop a new video on YouTube, let your Instagram followers know. If you write a newsletter, tweet about it and link back.

• Pro Tip: Don’t just copy and paste the same caption everywhere. Each platform has its own vibe, so tailor your message accordingly. A tweet might be short and cheeky, while an Instagram post can be more personal or detailed.

Repurposing isn’t about doing less—it’s about working smarter. When you take the time to reuse your content across different platforms, you get more out of what you’re already putting out there. So next time you create something, think about how you can tweak it for another platform and make it work even harder for you.

Follow us on socials @silvabusinesssupport or visit our website!

Everyone's talking about the potential TikTok ban right now, but it’s not just about what happens if the app disappears. The real takeaway here is this: don’t rely on just one platform to grow your audience.

Every social media platform has its own rules, algorithms, and trends. If you’re putting all your focus on just one, you’re kind of at the mercy of those changes. But when you spread your efforts across a few platforms, you’re setting yourself up for success no matter how things shift.

Why You Shouldn’t Rely on Just One Platform

Each platform attracts different people. When you branch out, you’re reaching more people and building stronger connections.

And if one platform suddenly changes its game or disappears? You won’t be left scrambling. You’ve already got a presence on other platforms. Plus, every platform offers different ways to connect with people, so why not take advantage of that?

How to Make Cross-Platform Content Creation Easy

If juggling multiple platforms feels like too much, don’t stress. Here are some easy ways to repurpose content so you can reach more people without doubling your workload.

1. Repurpose, Repurpose, Repurpose! Take one piece of content and use it in different ways. That TikTok video? Turn it into an Instagram Reel. Your carousel post on Instagram? Post it on X (formerly Twitter) or LinkedIn as images. Don’t let your content go to waste—make it work for you.

2. Try New Platforms Still sticking to the same 1 or 2 platforms? Maybe it’s time to try something new. Use your visuals to grab attention and spark engagement. If it doesn’t work out, no big deal. At least you tried.

3. Share Video Across Platforms That TikTok video? It can easily be turned into YouTube Shorts or Instagram Reels. Video is a great way to reach people, so don’t be afraid to try it out on different platforms.

4. Break Down Long-Form Content Got a YouTube video or podcast? Break it down into smaller clips for TikTok or Instagram Stories. These clips can drive traffic back to your original content, so you’re making the most of what you’ve already created.

Final Thoughts

The TikTok ban (whether it happens or not) reminds us of a crucial point: Don’t put all your eggs in one basket. By spreading your content across various platforms, you not only protect yourself from sudden changes but also grow your audience in more diverse and meaningful ways.

So, if you haven’t already, start thinking about how you can repurpose your content across platforms and reach more people in the process. It doesn’t have to be complicated. Just start small and build from there! Next week we will dive deeper into what this looks like and you will get tips and tricks on how to make diversifying content successful for you.

Follow us on socials @silvabusinesssupport or visit our website!

I was reading post about this and I agreed! I see this all the time—marketers (and businesses!) using the terms strategy and plan as if they mean the same thing. But in reality, they are two very distinct concepts.

So, let’s clear up the confusion:

• A Marketing Strategy is your big picture—it’s the vision, the reason behind what you’re doing, and the guiding force for your brand’s direction.

• A Marketing Plan, on the other hand, is all about execution—the specific actions you’ll take to bring your strategy to life.

Understanding how to use both is crucial for success. Here’s how this plays out across common marketing channels:

1. Social Media

• Strategy: Build an engaging, consistent brand presence that resonates with your audience.

• Plan: Schedule content, run targeted ad campaigns, and respond to comments and messages.

2. Email Marketing

• Strategy: Strengthen relationships and nurture leads through tailored, value-driven content.

• Plan: Segment your audience, automate email flows, and send regular newsletters.

3. SEO

• Strategy: Enhance your brand's organic reach and authority within your niche.

• Plan: Perform keyword research, optimize web pages, and work on building backlinks.

4. PPC (Pay-Per-Click)

• Strategy: Drive high-quality traffic to your site in a cost-effective way.

• Plan: Set up ad campaigns, adjust bidding strategies, and continually test creative assets.

5. Influencer Marketing

• Strategy: Expand your brand's reach and credibility by forming partnerships with influencers. These don't have to be A list celebrities! It can be well a well-known and trusted person in your community.

• Plan: Identify key influencers, create campaign briefs, track engagement, and refine campaigns based on results.

Pro Tip: Your strategy provides the foundation and vision, while your plan is the roadmap that turns that vision into action. Both are essential for achieving your marketing goals!

What’s your take on the difference between strategy and plan? Have you noticed how these concepts are playing out in your own marketing?

Follow us on socials @silvabusinesssupport or visit SILVABUSINESSSUPPORT.COM

Can you believe it? 2025 is finally here, and there’s a lot of exciting stuff ahead in the social media world. With TikTok possibly shifting, new platforms popping up, and who knows what else—what does it all mean for you and your brand?

At Silva Business Support, we’re all about staying on top of the trends, adapting to what’s next, and helping our clients’ social media grow in ways that actually work. 📈 But enough about us—what about you? What are your social media goals for this year?

Whether you’re looking to up your content game, take social media off your plate entirely, or boost engagement, we’ve got you covered!

Here Are Your 2025 Social Media Resolutions:

1. Embrace Video Content 🎥 If you haven't jumped on the video bandwagon yet—2025’s the year! Whether it's Reels, TikToks, or Shorts, video is still leading the way on social. It's time to show up and tell your story in a way that really connects with your audience.

2. Experiment & Adapt 🔄 Social media doesn’t stay the same for long, and neither should your strategy. This year, try out new features, test different content formats, and see what clicks with your followers. Ready to mix things up?

3. Be Consistent 📅 Consistency is still one of the biggest keys to social media success. Whether you’re posting once a day or a few times a week, make sure your content is regular and on-brand. It’s all about staying top of mind with your audience!

4. Engage, Don’t Just Post 🤝 Social media isn’t just about hitting "post" and walking away—it’s about building relationships! Take the time to respond to comments, answer messages, and start conversations. The more you engage, the stronger your connections.

We’ve Got Your Back!

If you’re looking to boost content quality, ramp up your engagement, or even outsource your social media entirely—let’s make 2025 your best year yet! We’re here to help you hit all your goals.

What’s your top social media goal for this year? Drop us a reply—we’d love to help you crush it!

Want to learn more? Head over to our website and fill out the contact form to grab our info packet. Let’s get started!

SILVABUSINESSSUPPORT.COM

Let’s talk about something I see all the time: social media misconceptions. 🙄

If you're running a business or trying to make social media work for you, you’ve probably heard at least one (or ten) of these myths. And let me tell you, they’re holding you back.

1. The Follower Obsession

“More followers = more sales, right?” Uh, nope.

Here’s the truth: having a big follower count doesn’t automatically mean more money in the bank. It's about building a community that’s genuinely interested in what you offer. So, don’t stress about numbers. Focus on creating valuable content for your audience. Quality over quantity, every time. 👌

2. Big Accounts, Big Problems

“If I had 10K followers, I’d be golden.” Spoiler alert: Nope. Not even close.

Whether you're sitting at 100 or 10,000 followers, the struggles are the same. The algorithm, reach, engagement—these things affect everyone, no matter the size of your account. Bigger accounts may look like they have it all together, but trust me, they’re just as lost in the social media maze as you are. 🎯

3. Your Insights Are... Well, "Insightful"

“Why did my engagement drop out of nowhere?!” Here's the thing: social media is unpredictable. Your insights will fluctuate. One week your post will explode, and the next it’ll barely get noticed. This is totally normal. The trick? Don't panic. Take the data, analyze it, and adjust. 📊

4. Comparison is the Thief of Joy

“But account X is crushing it! Why can’t I do that?” Okay, here’s a little secret: Your account’s performance is unique to you. Comparing your stats to someone else’s is like comparing apples to oranges. Focus on what you can do and how your audience responds. You’ll get there—just stay in your lane. 🏎️💨

5. Data is Not the Same as Strategy

“I looked at my numbers... now what?” Looking at your insights is one thing; interpreting them is a whole other game. Most people just glance at the numbers, but real success happens when you take those numbers, dig deeper, and understand the “why” behind them. That’s where the magic happens. ✨

6. Perfection Is Overrated

“I need to be the best at everything!” Here's a better way to think about it: You don’t need to be perfect to be effective. Social media is all about showing up, staying consistent, and offering value. You don't need to be the "best," you just need to be consistent and authentic. 📅

7. Social Media Is a Marathon, Not a Sprint

“Why isn’t my post going viral yet?!” Because viral isn’t the goal. It’s tempting to chase that viral moment, but trust me: the long game is where you win. Social media success doesn’t happen overnight. It’s about building relationships, nurturing your community, and staying patient. 🏃♀️💨

8. DIYing Your Social Media… Should You?

“I can totally handle this on my own, right?” Sure, you can, but should you? Running your own social media might seem like the easy choice, but putting on your CEO hat means knowing when to delegate tasks you’re not the expert in. Trust the pros to help with your strategy so you can focus on running your business. 🧑💼

9. Viral ≠ Success

“I want my post to go viral!” Viral can be great for a quick boost, but let’s be real: it’s not the end-all-be-all. Sometimes, going viral can be more trouble than it’s worth. Focus on building a community, not chasing fleeting viral moments. Your brand will thank you. 🎥

10. The Power of Silent Watchers

“Why aren’t people engaging with my posts?” Just because you’re not getting a flood of likes or comments doesn’t mean you’re not being seen. Silent watchers are real—people are lurking, reading, and absorbing your content, even if they don’t engage right away. Don’t let the quiet ones fool you! 👀

The Bottom Line?

Social media is a mess (in the best way), and that’s okay. Instead of stressing over the things that don’t matter, focus on what you can control --> staying consistent, being authentic, and not getting caught up in the myths. 💡

You’re doing better than you think. Keep going.

Achieve your business goals in 2025 with a stronger social media presence. Spots are very limited, so don’t miss out on taking the next step for your business.

https://www.silvabusinesssupport.com/