How to Repurpose Content Across Platforms Without Losing Your Mind

Feb 17

We’ve all been there—spending hours creating awesome content and then wondering if anyone’s actually going to see it. The good news? You don’t have to create something new every single time. Repurposing is a game changer, and it can save you so much time while getting your content in front of more people.

Repurposing isn’t just reposting the same thing over and over. It’s about tweaking and adjusting your content for different platforms. Here’s how to do it without stressing yourself out.

1. Break Long Content Into Smaller Pieces

Got a long video, podcast, or blog post? You can easily chop it up into smaller, digestible chunks for social media.

For example: Take a 10-minute YouTube video and pick out a few key points. Turn them into quick TikToks or Instagram Reels.
Pro Tip: People love short and sweet. You don’t have to share the whole thing—just the best bits.

2. Turn E-mails Into Social Media Gold

That e-mail or newsletter post you spent hours on? It can work way harder for you.

For example: Take the main points from an e-mail and turn them into Twitter threads, Instagram carousels, or Facebook posts.
Pro Tip: Change up the captions for each platform. Twitter loves short, snappy sentences, while Instagram might need something a bit more detailed.

3. It’s Time You Show Off Your Skills

Have some client testimonials? Post about them!

For example: Find a quote from a client or customer and turn it into a graphic for Instagram, LinkedIn, or Twitter.
Pro Tip: By making the process easy, personal, and rewarding, you’ll be able to boost your review game in no time. Just remember to stay engaged with your customers and show them that their feedback is appreciated!

4. Share on Facebook

Facebook is still a huge platform, and there are plenty of ways to get creative with your content there.

For example: Repurpose your Instagram or TikTok content by turning the key points into Facebook posts, videos, or even live streams. You can also create engaging polls or share behind-the-scenes content to keep things fresh.
Pro Tip: Facebook loves videos, so don’t be afraid to upload your shorter video clips or even a Facebook Live to boost engagement.

5. Reuse Your Visuals Everywhere

Got a killer graphic or photo from your website? Don’t let it sit there.

For example: If you’ve got an infographic, post it on Instagram as a carousel, or share it on Twitter or LinkedIn. Use a photo from your email as a social image.
Pro Tip: Resize your images to fit the platform. Instagram loves square pics, while Twitter is better with horizontal images.

6. Cross-Promote Your Content

Once you’ve posted something, don’t just leave it there. Tell your followers on other platforms about it too!

For example: If you drop a new video on YouTube, let your Instagram followers know. If you write a newsletter, tweet about it and link back.
Pro Tip: Don’t just copy and paste the same caption everywhere. Each platform has its own vibe, so tailor your message accordingly. A tweet might be short and cheeky, while an Instagram post can be more personal or detailed.

Repurposing isn’t about doing less—it’s about working smarter. When you take the time to reuse your content across different platforms, you get more out of what you’re already putting out there. So next time you create something, think about how you can tweak it for another platform and make it work even harder for you.

Delaney Silva