Want to learn more about how SBS can help your business thrive? Get our client packet with sample packages, pricing, a portfolio of our work, and an inside look at what it’s like to be part of the SBS family! Simply visit our website, fill out the contact form, and we’ll send it your way. 📩

SEO (how your website gets found on Google) is changing fast. Here are 5 simple ways to stay ahead in 2025:

1. AI Summaries

Search engines may show short AI answers right on the results page.

• Offer free guides or resources to capture leads

• Make buttons and forms clear so visitors know what to do

• Use AI tools to plan content and see what competitors are doing

2. Chat Interfaces

People are searching with AI chat instead of traditional searches.

• Make your site easy to navigate

• Keep content clear and helpful

• Help visitors find answers quickly

3. Pop-Ups & Engagement

Fewer clicks from search engines means keeping attention on your site is key.

• Use pop-ups or banners to collect emails or show offers

• Focus on keeping visitors on your pages longer

• Keep pop-ups helpful, not annoying

4. User-Generated Content

Search engines love real content from real people.

• Ask customers for reviews, photos, or videos

• Feature this content on your website or social media

• Boost trust and freshness of your site

5. Show Your Expertise

Search engines favor content from experts.

• Highlight credentials, experience, or awards

• Show work examples or case studies

• Share helpful tips, articles, or videos

Following these tips will help your website get found more often, build trust, and drive results in 2025.

Want to learn more about how SBS can help your business thrive? Get our client packet with sample packages, pricing, a portfolio of our work, and an inside look at what it’s like to be part of the SBS family! Simply visit our website, fill out the contact form, and we’ll send it your way. 📩

It’s been such an amazing year at Silva Business Support, and we are so grateful for all of our clients. Thanks to you, our books are filling up quickly, and we may not be taking any new clients for the rest of 2025.

At Silva Business Support, we help local businesses thrive online by providing:

• Social media management that keeps you visible and consistent

• On-site content creation that feels authentic and professional

• Targeted digital ads that attract the right customers

If you’ve been curious about working together, now’s the perfect time to get a quote and see if we’re a good fit.

We’d love to help you finish the year strong, so don’t wait too long.

Want to learn more about how SBS can help your business thrive? Get our client packet with sample packages, pricing, a portfolio of our work, and an inside look at what it’s like to be part of the SBS family! Simply visit our website, fill out the contact form, and we’ll send it your way. 📩

Not sure what to post this month? I put together some trending ideas, national holidays, and easy content prompts to help you plan out October without overthinking it.

📈 Trends to Try

• Spooky Season → Halloween vibes are everywhere right now. Try a before and after reel that flips from normal to spooky.

• I know ball → Use the song Plug Walk by Rich The Kid to show off your expertise in a fun way.

• “a little treat” → You can find this sound on TikTok by Courtney Halverson. It’s perfect if you own a boutique, ice cream shop or anything where someone would want to swing by and get a treat!

📅 October Holidays

• Oct 4: National Taco Day 🌮 Run a poll asking “soft shell or crunchy?”

• Oct 10: World Mental Health Day 💚 Post a reminder about self-care.

• Oct 16: National Boss’s Day 👩💼 Show some love to your owner or manager.

• Oct 31: Halloween 🎃 Costumes, decorations, or spooky specials always win.

💡 Post Ideas for October

1. This or That: Pumpkin spice vs. caramel apple. Post it as a poll.

2. Behind the Scenes: Show how your team is getting into the fall spirit.

3. Customer Spotlight: Feature a customer with their favorite fall pick.

4. Seasonal Tip: Share something useful that ties back to your business.

5. Engagement Post: Ask “October isn’t complete without ____.”

Save this guide so you have it handy when you’re scheduling posts. And if you want help turning these ideas into actual content, reach out! We would love to work with you.

Want to learn more about how SBS can help your business thrive? Get our client packet with sample packages, pricing, a portfolio of our work, and an inside look at what it’s like to be part of the SBS family! Simply visit our website, fill out the contact form, and we’ll send it your way. 📩

Let’s talk about something that often gets overlooked: your social media bio.

Your bio is prime real estate. It’s basically your business’s billboard sitting at the top of your profile, and every person who visits sees it before they see anything else. In other words, it’s free ad space and it should be working just as hard as you are.

Think about it:
✨ Your bio tells people who you are in seconds.
✨ Your link directs them to what matters most, whether that’s your shop, newsletter, booking page, or your latest drop.
✨ Your call-to-action is the thing that moves a casual scroller into an actual customer, client, or fan.

The goal? When your dream audience lands on your profile, they should read your bio and think, “Oh, that’s me. This is exactly what I’ve been looking for.”

Too many brands treat their bio like an afterthought, but the truth is, those few lines are powerful. They can grow your list, drive sales, and create instant connection if you use them right.

And here’s the good news: when you work with Silva Business Support, a full social media audit, including a deep dive into your bio, is included in every social media package. That way, you’re not guessing if your bio is working, you know it is.

Your bio may be small, but it’s mighty. Give it the attention it deserves and watch how it changes the way your audience interacts with your business.

At Silva Business Support, we’ve been spending a lot of time with Google Search Ads lately and honestly, we’re kind of obsessed. Here’s why they’ve been such a game-changer for our clients:

• Reach people who are ready to buy – Search ads put you in front of people actively looking for what you offer. This isn’t just a random scroll through social media, it’s real people ready to click and buy.

• Track everything – Every click, impression, and conversion is measurable, so you always know what’s working and what needs tweaking.

• Flexible budgets – Whether you’re just starting out or ready to scale, Google Ads can work with almost any budget. You’re in control of how much you spend and where it goes.

• Instant visibility – Organic marketing takes time, but search ads get your business seen right away, which is perfect if you have something new to promote.

We’ve been loving the results so far and it’s so fun to see our clients show up exactly where their customers are looking.

Want to see if Google Search Ads could work for your business? Let’s chat!

If you have ever thought, “social media would be nice but it is not really necessary for my business,” it is time to shift that mindset. In 2025, social media is no longer just about fun posts or pretty graphics. It is one of the strongest ways to get in front of new customers, build trust with your audience, and keep your business relevant.

If you are not showing up consistently online, you are leaving opportunities (and sales) on the table. Here is why social media is a must-have, not a nice-to-have.

1. Social boosts your SEO
People are searching for businesses on Instagram and TikTok just as often as they are on Google. When your content shows up, you are easier to find and easier to trust.

2. Real-time updates keep people in the loop
Websites are important, but they are not always updated daily. Social media lets you show what is happening right now, whether it is a new launch, an event, or just a behind-the-scenes peek at your day.

3. Organic marketing that works
You do not need a big ad budget to grow. Social media gives you a cost-effective way to market your business every single day. Consistency adds up and keeps you visible even when you are not running ads.

4. Builds trust and connection
People want to do business with brands they feel connected to. Social media gives your business a voice and helps potential customers get to know you before they buy. That trust can make all the difference when they are choosing who to work with.

5. Impressions matter more than ever
Your online presence is often someone’s first impression of your business. A strong social media presence makes you look professional, approachable, and memorable from the start.

Why this matters for you:

Keeping up with all of this is a lot, especially when you are already busy running your business. That is where we come in. We make sure your content is fresh, engaging, and original so your business can stand out online without you burning out.

✨ Ready to treat social like the growth tool it really is? Let’s talk.

Facebook just announced new penalties for unoriginal or AI-generated content. That means if you’re reposting trends without adding your own take, or leaning too heavily on AI, your reach could take a hit.

Here’s what Facebook wants to see:

Original thoughts and perspective

Content that teaches, entertains, or adds value

Fresh spins on trends instead of copy-paste versions

Why this matters

It’s easy to fall into the trap of letting AI create everything or recycling what’s already out there. But the platforms are making it clear. Authentic, original content is what gets rewarded.

That’s where SBS comes in. We create content that’s original, engaging, and on-brand so you don’t have to worry about the algorithm or waste time on strategies that don’t work.

The bottom line

Originality wins. If you want to stay ahead of these changes without adding more to your plate, we’ll handle it for you.

Want to learn more about how SBS can help your business thrive? Get our client packet with sample packages, pricing, a portfolio of our work, and an inside look at what it’s like to be part of the SBS family! Simply visit our website, fill out the contact form, and we’ll send it your way. 📩

Labor Day is all about taking a break from the grind, but if you’re a small business owner, you know it’s hard to actually step away. That’s where Silva Business Support comes in. When you work with us, you can finally take those days off (yes, even Labor Day!) knowing your content and marketing are handled.

But until then, here are some fun trends and September content ideas to help you work a little less and still show up online this month. ✨

Trends We’re Loving Right Now

Photo Dumps – Share behind-the-scenes snapshots or highlights. Effortless and engaging.

Interactive Stories – Polls, quizzes, and “this or that” stickers boost engagement with minimal effort.

“I Got a Text” Trend – From Love Island, this dramatic TikTok moment works for announcing exciting updates: “Your [Business] order is on the way!” or “You’ve unlocked a discount!”

Sabrina Carpenter “Oh Boy” – A fun, simple trend perfect for a Reel or TikTok. Add text on your screen that relates to your business, then lip-sync the “oh boy” part. How to use it: Make it relatable or playful. Example for a t-shirt company: “When someone says they can just DIY it.” Small business owners can adapt it to any scenario that resonates with their audience—complaints, funny moments, or surprises.

Fun (Soma Remix) – This one’s playful and easy to recreate. The setup is pretending to cry or look upset, and then on the snap part of the beat, you switch your expression to a smile, wink, or silly face to reveal the good news. How to use it: Use the sad-to-happy switch to build excitement for your business. Example: A clothing boutique could have text saying “Summer is almost over” during the sad part, then switch to “Fall clothing drop coming soon” on the snap. A great way to announce new launches, sales, or events!

September Holidays & Content Ideas

• Sept. 1 – Labor Day → Share a “we’re working less today” post, a staff appreciation highlight, or encourage followers to unplug.

• Sept. 5 – Cheese Pizza Day → Own a pizza place? Have a special discount on your cheese pizzas!

• Sept. 8 – Grandparents Day → Perfect for family-focused or nostalgic content. Share a story, quote, or photo.

• Sept. 11 – Patriot Day → A moment of remembrance. A simple graphic or statement works best.

• Sept. 22 – First Day of Fall → Seasonal launch? New fall menu? Cozy vibes? This one is big for engagement.

• Sept. 29 - National Coffee Day → Always a crowd favorite—tie it into your brand, even if just with a “cheers!” post.

Need some more ideas? Check out NATIONALTODAY.COM to see some other fun holidays happening. It’s a super simple way to make a quick post.

Silva Business Support is now part of the Squarespace Circle program.

Here’s what this means for our clients:

✅ Exclusive discounts on Squarespace plans

✅ Extended free trials of 3 months instead of 14 days

✅ Access to extra tools and support to make your website even better

We have always been big advocates for Squarespace because it is user-friendly and easy to manage. There is no need to spend thousands on a fully coded website when Squarespace provides a professional, polished site at a fraction of the cost.

Even when SBS builds your site, you will have the freedom to make quick updates on your own, such as changing business hours, without needing to contact a designer every time.

We have already helped many clients transition to Squarespace and the results have been fantastic. If you are looking for a simpler, more affordable website solution, we would love to chat about what’s possible for your business.

At SBS, we are always looking for ways to bring more value to our clients, and this is another way we can help your business grow online.

Want to learn more about how SBS can help your business thrive? Get our client packet with sample packages, pricing, a portfolio of our work, and an inside look at what it’s like to be part of the SBS family! Simply visit our website, fill out the contact form, and we’ll send it your way. 📩

Here’s the deal: when people Google your business, your Google Business Profile (GBP) is usually the first thing they see. And you know what they say, first impressions are everything. If your profile looks empty or outdated, people are way less likely to click. But if it’s polished and fresh? Instant trust.

Here’s why keeping your GBP updated is a big deal:

✨ First Impressions Count – A complete profile makes you look way more professional right off the bat. 📍 Local Visibility – Optimized profiles show up in Google’s “Local 3-Pack” (aka the top 3 spots). That means more calls, clicks, and walk-ins. 📲 Easy for Customers – People can call, message, get directions, or book straight from Google without digging through your website.

And beyond that, it’s seriously one of the best free SEO hacks you can use.

Why Optimization Is Key:

• Get Found More – Keywords + accurate info = your business showing up when people search.

• Stay Fresh – Regular photos, posts, and reviews keep people interested.

• Look Legit – Responding to reviews shows you care (and customers notice).

• Grow Long-Term – Unlike ads, your GBP keeps working for you without draining your budget.

Bottom line: A strong Google Business Profile = more visibility, more customers, and more growth (without paying a dime in ads).

Want to learn more about how SBS can help your business thrive? Get our client packet with sample packages, pricing, a portfolio of our work, and an inside look at what it’s like to be part of the SBS family! Simply visit our website, fill out the contact form, and we’ll send it your way. 📩

Let’s be real… most small business owners are doing at least one of these things on social. And honestly? It makes sense. You’re running a business and social media isn’t always the top priority.

But if your posts aren’t connecting or your content isn’t converting, these are the 5 mistakes we see all the time. The best part? They’re totally fixable 🙌

Here’s what to look out for:

Not knowing who you’re talking to When you’re trying to talk to everyone, you usually end up connecting with no one. Why it matters: The more you understand your audience, what they need, and what they care about, the easier it is to create content that actually clicks with them.

Inconsistent branding across platforms If your Instagram feels one way, your Facebook another, and your website something else completely, it’s confusing. Why it matters: Consistency builds trust. When people recognize you across platforms, they’re way more likely to take you seriously.

Ignoring analytics and flying blind Posting without checking your numbers is basically guessing. Why it matters: Your analytics tell you what’s working. Use them, and you’ll save time by focusing on what actually moves the needle.

Skipping intentional content strategy Throwing posts together at the last minute makes it hard to stay consistent. Why it matters: A strategy keeps you on track, makes content easier to plan, and helps you actually reach your goals instead of just filling up your feed.

Forgetting to nurture your current audience It’s easy to focus on chasing new followers, but don’t forget about the people already here. Why it matters: Your current audience is the most likely to buy, engage, and spread the word about your business. Keep them happy, and they’ll keep showing up for you.

Bottom line: Every one of these mistakes is fixable. A little clarity, consistency, and strategy can take your social from “just posting” to actually working for your business.

Want to learn more about how SBS can help your business thrive? Get our client packet with sample packages, pricing, a portfolio of our work, and an inside look at what it’s like to be part of the SBS family! Simply visit our website, fill out the contact form, and we’ll send it your way. 📩

Big news for small businesses and social media managers! Instagram posts from professional accounts can now show up on Google search. This update opens up some really cool new doors for your business’s visibility and growth beyond just Instagram.

Why This Matters for Small Businesses

As a small business, getting found online is everything, and Instagram’s new Google indexing feature can help you do just that.

Reach More Potential Customers People searching on Google for products or services like yours might see your Instagram posts even if they’re not on Instagram. This means way more people can discover your brand who might not have found you before.

Increase Website Traffic and Sales A lot of Instagram posts link back to your website, store, or booking page. So more views on your posts through Google search means more chances for people to click through and become customers.

Longer Shelf Life for Your Content Unlike Instagram’s fast moving feed, Google search keeps your posts visible for way longer after you publish them. That means your marketing efforts keep working for you over time with ongoing discovery and engagement.

Build Local Awareness If you use location tags and keywords in your posts, local customers searching nearby can find you easily, which can boost your foot traffic or local online orders.

What You Should Do Next

Optimize Your Captions for Search Use clear and descriptive language with keywords your customers might actually search for. Instead of “Check out our new product!” try something like “Handmade leather wallets for men, perfect gift idea.”

Add Alt Text to Images Instagram lets you add alt text descriptions to your photos. This helps Google understand what’s in your pics and improves your chances of showing up in search results.

Use Location Tags and Hashtags Wisely Add relevant local and niche hashtags and tag your location in posts to get found in local searches.

Monitor and Engage Keep an eye on which posts get more views or comments. This info can help you create better content in the future.

Want to learn more about how SBS can help your business thrive? Get our client packet with sample packages, pricing, a portfolio of our work, and an inside look at what it’s like to be part of the SBS family! Simply visit our website, fill out the contact form, and we’ll send it your way. 📩

If you’ve ever caught yourself saying, “I’ll get back to posting soon,” only to realize it’s been weeks (or months)… you’re not alone.

Here’s the thing: as a small business owner, you’re wearing more hats than anyone realizes. You’re the social media manager, store manager, customer service rep, marketing director, and bookkeeper. Oh, and you’re also supposed to somehow have a personal life.

The truth? You’re not lazy. You’re overwhelmed.

And here’s another truth: You don’t need more discipline. You need more capacity. That means creating space in your schedule and your head so you can focus on the parts of your business that actually light you up.

That’s exactly where we come in. At Silva Business Support, we manage your social media so you can stop stressing about “what to post” and start seeing consistent, professional content that keeps your audience engaged and your brand growing.

Because when you have more capacity, you have more clarity. And when you have more clarity, your business (and your life) runs a whole lot smoother.

Want to learn more about how SBS can help your business thrive? Get our client packet with sample packages, pricing, a portfolio of our work, and an inside look at what it’s like to be part of the SBS family! Simply visit our website, fill out the contact form, and we’ll send it your way. 📩

You already know SPF protects your skin from damage but what about your social feed?

Just like your skincare routine, your content needs daily protection and care to stay healthy and glowing. That’s where SPF comes in: Style. Purpose. Flow.

✨ Style: Your Visual Identity Style is the first thing people notice when they land on your profile. It should feel instantly recognizable and authentically YOU. This includes: ✔ A consistent color palette ✔ Fonts and editing that feel cohesive ✔ An overall vibe that matches your brand personality

When your style is clear, your audience knows exactly what to expect and they’ll want to stick around.

🎯 Purpose: Every Post Matters Think of your feed like a skincare routine. Every product has a purpose, and so should every post. Ask yourself: ✔ Why am I posting this? ✔ How does it serve my audience? ✔ Does it align with my goals?

Purpose turns random content into a strategic feed that builds trust and engagement.

🔄 Flow: Create Balance, Not Perfection A strong feed isn’t about rigid grids, it’s about rhythm. A balanced mix of posts keeps things fresh while still feeling cohesive. Think: ✔ Alternating educational, entertaining, and promotional posts ✔ Using different content formats (reels, carousels, stories) ✔ Keeping your feed visually pleasing without overthinking it

Consistency is your daily glow. With SPF (Style, Purpose, and Flow) you’ll protect your feed and keep it thriving.

Want to learn more about how SBS can help your business thrive? Get our client packet with sample packages, pricing, a portfolio of our work, and an inside look at what it’s like to be part of the SBS family! Simply visit our website, fill out the contact form, and we’ll send it your way. 📩

Let’s talk about something that seriously changed how I show up online and how my clients show up, too.

It’s called the 3-30-3 Rule and it’s kind of a game changer. If your content’s not converting, this might be why.

THE FIRST 3 SECONDS: STOP THE SCROLL You’ve got 3 seconds (yes, literally) to get someone’s attention before they’re onto the next thing.

So ask yourself:

• Is my visual interesting? (movement, color, vibe. Something that pops)

• Is the audio working with the post?

• Does the first line of my caption actually make someone want to read more?

If the answer’s “eh,” it might be time to tweak.

THE NEXT 30 SECONDS: MAKE THEM FEEL SOMETHING Okay, you got them to pause. Now what?

This is your chance to connect. Use your caption to:

• Tell a quick story

• Share a win (or a lesson)

• Be honest, helpful, or just real

People don’t follow accounts. They follow people. People who show up, give value, and don’t sound like robots.

THE NEXT 3 MINUTES: TURN VIBES INTO ACTION Someone clicked your profile. That’s HUGE. But if your bio’s confusing or your grid’s all over the place, they’re probably out.

Here’s what they need to see: ✨ Who you are ✨ What you help people with ✨ What kind of content they can expect ✨ What they should do next (follow, book, binge your stuff, whatever)

This part does the heavy lifting when it comes to turning a viewer into a follower (or hopefully a client or customer!)

So if you’ve been wondering why your content isn’t sticking… start here. The 3-30-3 Rule keeps your posts intentional and your profile actually working for you.

Need help with writing stronger captions, tightening up your bio, or just figuring out what to post? That’s literally our thing at Silva Business Support. Let’s make your socials make sense again.

Want to learn more about how SBS can help your business thrive? Get our client packet with sample packages, pricing, a portfolio of our work, and an inside look at what it’s like to be part of the SBS family! Simply visit our website, fill out the contact form, and we’ll send it your way. 📩

Awkward on Camera? Instagram’s Got You

Okay, real talk…getting on camera can feel super awkward, right? Whether you’re a business owner doing your own socials or a social media manager with clients who freeze up, Instagram just made things way easier.

What’s the tea?

Instagram’s updated their Reels teleprompter inside the app, and it scrolls way smoother now. That means no more sounding like a robot or fumbling over lines. Plus, no weird extra apps or memorizing long scripts.

Why you’ll love this:

• Finally, you can get legit talking-head clips. Even if you hate being on camera

• Real faces still crush it way more than fancy graphics, so this helps your stuff get seen

• Less “uhhh” moments = fewer takes and way faster filming

Here’s a quick win for you:

• Write a super short script (like 15–30 seconds). mMaybe a “Meet the Team” or “3 things we love about summer”

• Pop it into the Reels editor, turn on that teleprompter

• Read it slow, smile, and try to look at the camera (you got this!)

📣 Pro tip: Start small. Like, “thank you to our followers” or a fun fact about your business. Once you see yourself on camera not totally flopping, it actually gets fun.

Want to learn more about how SBS can help your business thrive? Get our client packet with sample packages, pricing, a portfolio of our work, and an inside look at what it’s like to be part of the SBS family! Simply visit our website, fill out the contact form, and we’ll send it your way. 📩

Let’s be real —> summer as a business owner doesn’t always feel like summer.

While everyone else is soaking up the sunshine, you’re juggling social media, marketing, and keeping your business top of mind… all while wondering when you get to enjoy a little break.

That’s where Silva Business Support comes in.

We help small business owners like you take their summers back without sacrificing visibility, connection, or growth. Our team manages your social media so you can:

✅ Stay visible to your audience

✅ Grow your reach and engagement

✅ Show up online even when you’re offline

✅ Actually enjoy your summer

We are now accepting new clients RIGHT NOW! We have limited spots so reach out to claim yours and take your summer back.

Imagine logging off, enjoying your summer, and knowing your business is still showing up, building trust, and attracting new customers.

Want to learn more about how SBS can help your business thrive? Get our client packet with sample packages, pricing, a portfolio of our work, and an inside look at what it’s like to be part of the SBS family! Simply visit our website, fill out the contact form, and we’ll send it your way. 📩