Content Ideas for June
Trends You Should Be Following Now (And Why Every Post Shouldn’t Be Selling Something)
Let’s be honest…posting every day can feel like a lot. And if every post is trying to sell, your audience will eventually scroll right past you.
That’s why mixing it up with current trends is so important. They boost engagement, build personality, and keep your content fresh and fun. Plus, they’re a lot more fun to create.
Trend Spotlight #1: “New Flame” Repetitive Text Trend
This one is everywhere right now. Set to the beat of “New Flame” by Chris Brown, people are using bold text overlays that sync with the music. Repeating a phrase 4 times so it looks like the song is saying it.
Try using a short, cheeky phrase that matches your brand voice, like:
“Buy the cute outfit.” (Boutique)
“Book the bathroom reno.” (Contractor)
“Book the vacation.” (Travel Agent)
The key? Timing + rhythm. Keep the text bold and easy to read, and match the beat exactly for the full effect.
Trend Spotlight #2: “Only Grab What’s Important” (Set to “Sunny” by Boney M)
This is such a funny trend! it’s hilarious, visual, and super easy to film.
Here’s the setup: On screen, text says: “The building is on fire. Only grab what’s important.” Then you or your team dramatically run out with the one thing you just can’t live without.
Here are some fun ideas for your business:
Coffee Shop: “The Espresso Machine”
Permanent Jewelry: “The gold chain spool”
Photographer: “The SD card”
Restaurant: “My Favorite Pen”
It’s a great way to show your brand’s personality, make people laugh, and connect in a lighthearted way.
More Content Ideas
1. Father’s Day Gift Guide
Create a carousel or Reel showcasing your products or services as perfect Father’s Day gifts. Highlight why each one makes a great gift and maybe add a special discount or bundle for the occasion.
3. Behind the Scenes: Summer Prep
Show how your business gets ready for summer. Whether it’s stocking up seasonal products, refreshing your store layout, or prepping your team for busy days, people love seeing the human side of your business.
4. Local Event Spotlight
Share about a community event or festival happening nearby that you’re attending, sponsoring, or just excited about. Tag organizers and encourage followers to join. This builds local goodwill and engagement.
5. Summer Self Care Tips Related to Your Business
Post helpful advice or quick tips tied to your industry that your followers can use during summer. For example, a skincare business might share sun protection tips; a boutique could show how to style summer outfits.
Reminder: Not Every Post Needs to Sell Something
Seriously. Share a Reel of your favorite local lunch spot. Post a clip from a fun event you’re attending. Let people in.
✨ Your content should feel like a conversation. Not a constant commercial.
Try posting one thing this week that has nothing to do with your offer. You’ll be surprised how much people love seeing the real you. This could be your favorite coffee shop, a park you love or even a local charity you love!
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