Why your content isn’t hitting (and how to fix it)
Let’s be real… most small business owners are doing at least one of these things on social. And honestly? It makes sense. You’re running a business and social media isn’t always the top priority.
But if your posts aren’t connecting or your content isn’t converting, these are the 5 mistakes we see all the time. The best part? They’re totally fixable 🙌
Here’s what to look out for:
Not knowing who you’re talking to When you’re trying to talk to everyone, you usually end up connecting with no one. Why it matters: The more you understand your audience, what they need, and what they care about, the easier it is to create content that actually clicks with them.
Inconsistent branding across platforms If your Instagram feels one way, your Facebook another, and your website something else completely, it’s confusing. Why it matters: Consistency builds trust. When people recognize you across platforms, they’re way more likely to take you seriously.
Ignoring analytics and flying blind Posting without checking your numbers is basically guessing. Why it matters: Your analytics tell you what’s working. Use them, and you’ll save time by focusing on what actually moves the needle.
Skipping intentional content strategy Throwing posts together at the last minute makes it hard to stay consistent. Why it matters: A strategy keeps you on track, makes content easier to plan, and helps you actually reach your goals instead of just filling up your feed.
Forgetting to nurture your current audience It’s easy to focus on chasing new followers, but don’t forget about the people already here. Why it matters: Your current audience is the most likely to buy, engage, and spread the word about your business. Keep them happy, and they’ll keep showing up for you.
Bottom line: Every one of these mistakes is fixable. A little clarity, consistency, and strategy can take your social from “just posting” to actually working for your business.
Want to learn more about how SBS can help your business thrive? Get our client packet with sample packages, pricing, a portfolio of our work, and an inside look at what it’s like to be part of the SBS family! Simply visit our website, fill out the contact form, and we’ll send it your way. 📩
